ITAP: ITAP 3/ Visual hierarchy and Tone of voice

We all know terrible websites where you can not find the information you need. In this blog entry I'm happy to show 2 good examples of webdesign with different content. The site http://www.thebestdesigns.com/ posts a lot of good designed websites. The site below http://off.foxbone.fi/ is about an independent filmfestival. It gives filmmakers a chance to show their work. The target group are mostly people who study film or have an interest in independent films.
The style of the menu bar is an eyecatcher and combines a mix between old and new. Looking at the visual herachy, the first thing that catches my eye is the menu bar which is in the "Retrostyle". First it seemed to be chaotic but through the different colours it gets clear. On the left you see the Logo of the Filmfestival, followed by News, Apply, Programm and so on. The Layout is not overloaded and gives a young impression through it's style.

October Filmfest Website

Another good example is a site which sells baby items, http://www.mummade.co.nz/. The tone of voice is very soft. The pastel colours and the typeface fits perfectly to the content. The advertiser shows right away that his products are handmade. Take a look at the Logo which has a handwritten "... with love" added to it. It shows straight to the point, these products are different to massproduction. The customers are parents who appreciate good service and quality. Whereas the products are made by mothers, the confidence base of the customer rises. To sum up, this website is clear and the design is suitable to the content.